Free tool
Google Ads launch checklist
Everything worth checking before a campaign goes live, in the order it matters. Each item says why — because a checklist you do not understand is a checklist you skip.
0 / 28
28 left across 5 sections
16 of 16 critical items are still open.
Your progress is saved in this browser only — no account, nothing sent to us.
Before you build anything
Skipping this section is why most accounts underperform from day one.
Tracking — do this before spending a penny
Launching without working conversion tracking is the single most expensive mistake in paid search.
Account structure
Ads and assets
Bidding and final checks
Want a second pair of eyes on the account?
Send yourself a copy and we will include the three things we would check first on an account like yours.