Insights

Notes from the work

No trend pieces. Just what we have learned shipping brand, web and growth projects for teams that measure results.

Most landing pages fail on the first screen. Here is the research loop we run before writing a single headline.

A component library is not a design system. What actually keeps a brand consistent once engineering takes over.

Vanity metrics feel good and teach nothing. The five numbers we actually track when a growth engagement starts.

Slow sites do not just rank worse. We broke down what each second of load time costs across four client accounts.

The difference between a six-week project and a six-month one is almost always the quality of the brief.

Full redesigns are expensive, slow, and frequently make things worse. When to refactor instead of rebuild.

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