Free tools
8 useful things, free, no catch
The tools we built for our own client work. Everything runs in your browser, every result is visible on screen, and the email capture is always optional.
Most used
Marketing ROI Calculator
Find out whether your ad spend is actually working
Enter your spend, cost per click, conversion rate and order value. Get ROAS, cost per acquisition, break-even point and projected profit — with the maths shown, not hidden.
- Runs instantly in your browser
- Break-even and profit projection
- Six-month forecast chart
Website Speed & SEO Audit
See what Google sees when it loads your site
Paste a URL and we run it through Google PageSpeed Insights. You get Core Web Vitals, performance, accessibility and SEO scores, plus the specific fixes that would move them most.
- Real Google Lighthouse data
- Core Web Vitals breakdown
- Prioritised list of fixes
Keyword Generator
Build a keyword list in about a minute
Cross-multiply seed keywords with proven intent modifiers, wrap them in the right Google Ads match type, and export a deduplicated list ready for Ads Editor.
- Six curated modifier presets
- Broad, phrase and exact syntax
- CSV export, no signup
Keyword research
Keyword Generator
Build a keyword list in about a minute
Cross-multiply seed keywords with proven intent modifiers, wrap them in the right Google Ads match type, and export a deduplicated list ready for Ads Editor.
Open toolPPC Keyword Research Template
Turn a keyword list into an account plan
Group keywords into ad groups, record volume, CPC and intent, and see the spend ceiling for each group before you build anything. Includes a starter negative keyword list.
Open toolChecklists
Google Ads Launch Checklist
Everything to check before going live
A pre-launch checklist covering tracking, structure, ads and bidding — with the reason each item matters, because a checklist you do not understand is one you skip.
Open toolGoogle Ads Optimization Checklist
The routine that stops accounts drifting
Daily, weekly, monthly and quarterly tasks for an account already running. Most accounts do not fail dramatically — they drift, and nobody notices for a quarter.
Open toolBing Exclusion URLs Sheet
Stop the Audience Network eating your budget
A categorised website exclusion list for Microsoft Ads. The Audience Network is on by default and serves on game and content-farm inventory that almost never converts.
Open toolCalculators
Marketing ROI Calculator
Find out whether your ad spend is actually working
Enter your spend, cost per click, conversion rate and order value. Get ROAS, cost per acquisition, break-even point and projected profit — with the maths shown, not hidden.
Open toolWebsite Speed & SEO Audit
See what Google sees when it loads your site
Paste a URL and we run it through Google PageSpeed Insights. You get Core Web Vitals, performance, accessibility and SEO scores, plus the specific fixes that would move them most.
Open toolWhy these are free
Because a tool that solves a real problem is a better introduction than a brochure. Nothing here is gated, nothing is sent to us unless you ask us to email you a copy, and none of it needs an account.
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