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Marketing ROI calculator

Change any number and the results update instantly. Everything runs in your browser — nothing is sent anywhere unless you ask for the emailed report.

Your numbers

$

Total across all paid channels.

$

From your ad platform reporting.

%

Clicks that become customers or qualified leads.

$

Or average first-year deal value for B2B.

%

Revenue left after cost of goods. Ignoring this is the most common mistake.

What that produces

Profitable
4.00x
Return on ad spend
$100
Cost per acquisition
$7,000
Net profit / month
Clicks
2,000
Conversions
50
Revenue
$20,000
Gross profit
$12,000
ROI
140%
Break-even conversion rate
1.04%

Every $1.00 of spend returns $4.00 in revenue and $1.40 in profit. You break even at 20.8 conversions a month.

Six months at this rate

A straight-line projection that assumes nothing changes. Real accounts drift as auction prices and creative fatigue shift — treat this as a direction, not a forecast.

Want this as a report you can share?

We will email you the full breakdown plus the two or three things we would change first. No sequence, no follow-up unless you reply.