Free tool
PPC keyword research template
Turn a keyword list into an account plan. Group by intent, record the numbers from Keyword Planner, and see what each ad group would cost before you build it.
- 4
- Keywords
- 3
- Ad groups
- 4,190
- Monthly searches
- $78,574
- Max monthly spend
Max monthly spend assumes you win every single click at the average CPC. Nobody does — treat it as the ceiling that tells you whether the budget is even in the right ballpark.
Keyword worksheet
Fill volume and CPC from Keyword Planner. Group by what a single ad could answer.
| Ad group | Keyword | Match | Volume | Est. CPC | Intent | |
|---|---|---|---|---|---|---|
Ad group breakdown
Core service
2 keywords
- 3,280
- searches
- $20.25
- avg CPC
- $66,420
- max spend
Comparison
1 keyword
- 590
- searches
- $14.20
- avg CPC
- $8,378
- max spend
Pricing
1 keyword
- 320
- searches
- $11.80
- avg CPC
- $3,776
- max spend
Starter negative keywords
28 terms that waste money in most accounts. Edit freely — these are a starting point, not a finished list.
Check these against your own business before uploading. “Free” is waste for most advertisers and essential for anyone running a freemium product.
Want us to review the plan?
Send it to yourself and we will reply with how we would group these, and which ones we would not bid on at all.