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FintechHarbor Financial·2025
Making a compliance-heavy brand feel human
Every word had to clear legal review. We built a voice and a system that stayed compliant without sounding like a disclaimer.
Brand StrategyWeb Experience Design
Results
- 3 wks → 4 days
- Copy review time
- +48%
- Organic signups
- 2 → 14
- Pages shipped / quarter
- 5 months
- Engagement duration
The challenge
Harbor had strong products and a website that read like a terms-of-service page. Legal review was killing every draft, and the marketing team had stopped trying.
What we did
- Ran a joint workshop with legal and marketing to map what could and could not be said, once, in writing
- Built a pre-approved phrase library so copy cleared review in days instead of weeks
- Redesigned the product pages around customer outcomes with compliant proof points inline
- Documented the voice in a guide legal co-signed, removing the per-page negotiation
The outcome
Copy review time dropped from three weeks to four days, and the marketing team started shipping pages again.
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